As part of my work for the Saltaire Market on Fire Island, NY, I designed a new logo for the liquor store which references the original logo of the market.
Here's some of the design process and other ideas I came up with. I wanted to use the same colors and a similar type to to the market's original logo so customers were able to tell they were under the same ownership.
Additionally, I was asked to design icons for the Market's new online ordering system. These can be seen on the market's website.